Recent Episodes
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New Podcast Features @ WWDC, How a Podcast Promoted EuroMillions, & More
Jun 10, 2025 – 06:01 -
Podcasting's Programmatic Future, How Podcasts Use Patreon, @ More
Jun 9, 2025 – 07:59 -
Audiences Trust Podcasts, HLS Could Upgrade RSS, & More
Jun 6, 2025 – 08:20 -
The Advertising Landscape, Australian Audio Engagement, & More
Jun 5, 2025 – 05:03 -
Why Podcasting’s Advertising Advantage Is Bigger Than We Thought
Jun 5, 2025 – 08:35 -
Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More
Jun 4, 2025 – 05:52 -
Upgrading RSS with HLS, Kast Media's New CEO, & More
Jun 3, 2025 – 06:41 -
Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More
Jun 2, 2025 – 06:34 -
Podcasting's Ad Anomaly, UK Audio Listenership, & More
May 30, 2025 – 10:06 -
Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More
May 29, 2025 – 07:51 -
Speaking Up for Spoken Word, Calm and Cautious Q2, & More
May 28, 2025 – 07:00 -
Podcast Show London Debrief, Brief Spotify Outage, & More
May 27, 2025 – 06:26 -
Monetizing Your Podcast Globally
May 23, 2025 – 02:57 -
International Audio Listening, Book-Buying on Spotify, & More
May 23, 2025 – 07:45 -
Australian Digital Audio 📈, UK Audio Listening Report, & More
May 22, 2025 – 04:21 -
Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More
May 21, 2025 – 05:24 -
Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More
May 20, 2025 – 06:30 -
Podcasts in Times Square, Spotify Plays Updated, & More
May 19, 2025 – 05:54 -
Prepping for Podcast Show London, Reconsidering the Download, & More
May 16, 2025 – 08:36 -
Leveraging Podcast Events, Content Creators @ Upfronts, & More
May 15, 2025 – 08:00 -
Eventful Podcasting
May 15, 2025 – 07:38 -
Podcasting's $7b 2024, What Podcast Fans are Like, & More
May 9, 2025 – 09:47 -
Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More
May 8, 2025 – 05:51 -
The Great Podcast Divide: Understanding Fans vs. Anti-Fans
May 8, 2025 – 17:07 -
New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More
May 7, 2025 – 05:41 -
Spotify Podcast Viewcounts, Epic Games v. Apple Results, & More
May 6, 2025 – 06:06 -
Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More
May 5, 2025 – 07:04 -
Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More
May 2, 2025 – 08:15 -
March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More
May 1, 2025 – 06:30 -
Conversations from Possible, Deloitte's Media Outlook, & More
Apr 30, 2025 – 05:37 -
The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting
Apr 30, 2025 – 08:41 -
Digital Video Attracting Spend, UK Podcast Ad Growth, & More
Apr 29, 2025 – 03:57 -
Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More
Apr 28, 2025 – 05:10 -
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
Apr 25, 2025 – 07:50 -
Making Podcasts Stickier, Global Podcast Listenership, & More
Apr 24, 2025 – 06:15 -
Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
Apr 23, 2025 – 04:48 -
Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
Apr 22, 2025 – 05:39 -
Netflix 👀 Podcasters, IAB Ad Revenue Report, & More
Apr 21, 2025 – 07:10 -
IAB Upfront ➡️ September, Podcast Advertising's Utility & More
Apr 18, 2025 – 08:48 -
Podcast Ad Versatility, CTV Transparency Concerns, & More
Apr 17, 2025 – 04:18 -
Podcasting: The Most Versatile Medium
Apr 17, 2025 – 05:50 -
Podcasting's Advertising Landscape, 🌎Spotify Outage, & More
Apr 16, 2025 – 05:56 -
Economic Expectations, an Autumnal Podcast Upfront, & More
Apr 15, 2025 – 05:51 -
Podcast Music Strikes, Young American Listening Habits, & More
Apr 14, 2025 – 07:24 -
The Impact of Spotify Video, Nickelodeon x Starglow, & More
Apr 11, 2025 – 09:29 -
Spotify Video Converting RSS, Podcasting's Fandom Boost, & More
Apr 10, 2025 – 05:17 -
Branded Podcast Clips 📈, Updating the Podscape, & More
Apr 9, 2025 – 05:29 -
Effective 🎮 Audio Ads, Thinking Like a Network, & More
Apr 7, 2025 – 07:01 -
Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More
Apr 4, 2025 – 10:10 -
Podcasting's Report Card, Affiliate On the Rise, & More
Apr 3, 2025 – 06:04
Recent Reviews
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~ Violet ~Jolly BadvertisingDude wants to turn personal podcast queue management into yet another media gavage? Wut? These people are why your phone is tracking everything you do. And selling that info. They sound like your friends. They’re not. It seems that every time they quote stats in this show, they twist them to make it seem like there should be more advertising in podcasts. As if the skip button doesn’t exist. As if the metrics are honest. As if the numbers don’t actually show audience prefers no ads. It all seems dishonest and bad for podcasting long-term. They ran some experiments with their feed early on so now I have 4 separate feeds for this in my player. And the main part of their feed is now a whole different show, which is essentially a ripoff of another person’s show. So I really struggle with this one. There seem to be some good people involved with this production. This show could do better in finding ways to tailor advertising to podcasting without losing audience. I would predict they’d find much shorter ads, fewer ad breaks, ads that sonically match the show yet are distinct from it, ads in their own chapter breaks, and non-intrusive whole-season sponsorships would be more pleasant and effective than what we’re getting now. Ads are quickly driving me away from podcasting and helping me create my “never buy” list. This show is telling the industry the opposite. I’d be suspicious of whatever it is this show is selling.
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Bradford SwansonCritical information for the podcasting industrySounds Profitable’s series of podcasts have been so helpful to me as I’ve tried to keep up-to-speed with the changes across podcasting and media. I’ve relied on their coverage and insights to learn about how the AdTech industry works and evolves, but have also appreciated their in-depth research and analysis of news across the industry. Highly recommended!
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consciousdaveGreat podcast for those interested in ad tech aka podcastersBryan and now Tom, are great researchers; been following them both for a while. Bryan is passionate about the podcast space and how ads fit into it. Tom comes from Edison research and has a heavy research background- very knowledgeable about podcast data. They’re already making a great team and I look forward to continue to track this space with them. They too do a good job of helping indies by giving a lot of free game and webinars etc. Definitely recommend to fellow podcasters that want to monetize and run ads
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RelNiss0-100I didn’t know anything about podcast ad tech before this show!
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CourtneyisaboyIncredible ad tech learningThis has helped me understand the advertising side to podcasting. It’s put in such a way that even the dumbest of humans, me being that, can understand and follow along. Great production. Great ideas.
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