Brandfetti

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.

From 1 Client to 10 Clients - How Kate Mitchell Did it in Less Than 12 Weeks
May 13, 2025 – 38:31
Shifts in the Business Landscape (and What Your Audience Needs Right Now)
May 6, 2025 – 20:17
The Truth About Showing Up Online (When You’re Scared AF)
Apr 29, 2025 – 13:58
How Nailing her Messaging Helped Her Grow her Revenue by 83% with Jaimi Rajendran
Apr 22, 2025 – 38:43
The 3 Questions Every Buyer Asks (and what your copy MUST address)
Apr 15, 2025 – 13:50
3R’s to Grabbing Attention in Today’s AI-Fuelled World
Apr 8, 2025 – 12:51
Where to Start With Copy if You Can’t Afford a Copywriter
Apr 1, 2025 – 14:31
Ask me Anything Series | From productivity hacks to copywriters and AI
Mar 25, 2025 – 23:14
7 Ways to Weave Storytelling into Your Copy (Without Sounding Cheesy)
Mar 18, 2025 – 10:55
Get More Hours Back in Your Business through AI with Kinsey Soderberg
Mar 13, 2025 – 35:41
5 Email Tweaks to Instantly Boost Your Open Rates & Sales
Mar 11, 2025 – 26:19
Positive vs Negative hooks: the difference
Mar 6, 2025 – 09:21
How to Land Media Features Without a Big Following—PR Secrets With Gloria Chou
Mar 4, 2025 – 36:29
How I Use AI to Work Smarter (Not Harder) with Content
Feb 27, 2025 – 12:22
From “I hate social media” to showing up with confidence with Sarah Marriott
Feb 25, 2025 – 36:34
3 types of posts that increase conversions
Feb 20, 2025 – 05:26
Creating shareable content on social media | Club Coaching Call
Feb 18, 2025 – 13:06
How to create a valuable lead magnet without overdelivering | Club Coaching Call
Feb 13, 2025 – 20:40
The KEY to attracting your ideal customers
Feb 11, 2025 – 08:31
How I break the overthinking loop
Feb 6, 2025 – 13:42
Q&A: perfectionism, hiring, motherhood & business
Feb 4, 2025 – 30:34
Here's what I'd do to revive a dead social media account
Jan 30, 2025 – 13:37
Got the writer's block? Listen to this.
Jan 28, 2025 – 07:02
7 powerful questions to set your intentions for the new year
Jan 23, 2025 – 15:05
2025 marketing and content predictions
Jan 21, 2025 – 17:38
How I prepared the business to run without me
Jan 16, 2025 – 40:36
The highs and lows from taking 3 months "off" from the business
Jan 14, 2025 – 34:59
Mindset, identity and what "success" truly takes with Jill Stanton
Dec 17, 2024 – 01:23:35
Want a power-up in your productivity? Listen to this
Dec 3, 2024 – 07:56
How Sandra Chau increased her course conversions by 40% with this simple strategy
Nov 26, 2024 – 20:18
From plateau to business growth, momentum and alignment with Shon Iddles
Nov 19, 2024 – 29:00
Human to human connection and how it helped Gillian Fox propel her course sales in 2024
Nov 12, 2024 – 16:47
My "she got lucky" story, messaging and the power of detachment
Nov 5, 2024 – 47:07
12 Random Acts of Kindness To Nurture Your Audience Now
Oct 29, 2024 – 24:48
How to write memorable copy with the Peak-End Rule
Oct 22, 2024 – 12:00
The 101 on how to write a killer hook
Oct 15, 2024 – 09:39
What makes a successful flash offer campaign
Oct 8, 2024 – 19:54
6 ways to Black Friday without having to discount
Oct 1, 2024 – 09:41
5 big mindset shifts since becoming pregnant
Sep 29, 2024 – 27:04
Q&A: What type of strategic behind the scenes content should I share?
Sep 24, 2024 – 10:25
Shifts in online business and strategies that work with Kate McKibbin
Sep 17, 2024 – 47:40
What is "relationship marketing" and why I believe businesses must prioritise it
Sep 12, 2024 – 23:35
Disrupting an outdated industry through the power of content with Lloyd Andrew
Sep 10, 2024 – 42:53
3 things you're doing that's overcomplicating "content"
Sep 5, 2024 – 22:33
How Catherine Mason focused on this 1 strategy to convert 2 clients in just 14 days
Sep 3, 2024 – 39:48
How to create content from a space of ease and flow
Aug 29, 2024 – 15:38
How this e-comm biz owner increased her sales and scored a dream collab with Maddy Murray
Aug 27, 2024 – 43:20
Can "free" content actually sell?
Aug 22, 2024 – 13:12
How to strike the balance between “adding value” and sales content
Aug 20, 2024 – 13:10
I'm pregnant! And the real story of what's been happening the last year
Aug 18, 2024 – 31:27

Recent Reviews

Rachel Hale Effect

Actionable Advice

Anita’s perspective is always fresh and actionable. Whether it’s a quick solo episode or a featured guest, she always packs so much great content in and I always learn something. Thanks Anita for continuing to show up!
Gyc2019

Love love love

A gem of a human in her zone of genius!! A must listen!
BriSeeley

Approachable and actionable guidance

Anita makes branding and marketing not only approachable… but also fun! Listening to her episodes is like having a friend in my ear guiding me through things I know I need to do, but often delay. This podcast is the kick in the pants we all need!
NSPhotobook

Great Stuff!

These episodes are full of great content. The host knows exactly how to connect with the audience. No fluff, all good stuff! ~ Nata
emily reagan

⭐️⭐️⭐️⭐️⭐️ Must-Listen for Anyone Who Wants to Elevate Their Brand

I absolutely love Brandfetti! Anita has a way of breaking down messaging and brand strategy in a way that’s not just insightful but also fun and easy to implement. Every episode is packed with golden nuggets, and her energy makes learning about copy and strategy so engaging. If you want to stand out with words, this podcast is a must!
CourseCreator

Listen. Right now.

Real talk, no fluff. Anita couldn’t have been more spot on with her description. I love how much she brings to each episode - including her action steps. A must listen if you’re serious about standing out in the world of copywriting and marketing.
Ciciamor

YASS

Anita spills the tea and brings enlightening wisdom to the world of branding! This podcast is a must listen. I love how she sprinkles so much of her personality into what she does.
SamanthaBurmeister

Always in the rotation

When I’m out for a walk and need something stimulating to listen to, this is a go to pod. Love listening to it as there’s always something new and interesting!
Krislawt

A must for entrepreneurs!

I can geek out on brand and marketing all day long with Anita! I love the different formats. The bite size episodes are great to really optimize my marketing strategies.
Panached

More Please

The Brandfetti podcast is an absolute delight – I couldn't stop myself from binge-listening to every episode when I first discovered it! Anita’s directness, energy, and wit keep me hooked. Previously, marketing felt like a daunting task in my business, but Anita has transformed it into a priority. Her insights into understanding client behavior and aligning strategies accordingly are priceless. Plus, she just fun to listen to.
missjordanlee

YES

This. Podcast. It’s everything I could want in a marketing/branding podcast. Anita is candid, positive, and she makes me even more excited to be doing what I’m doing! I’ve learned so much from listening to this podcast.
StorytellingDad

Words = Power

Never have I found a podcast about branding and standing out in this social media world so informative as this one. Simple, relaxed and perfect bits of support to help someone navigate their brand and feel confident they are getting honest advice. A must download for any brand out there no matter where you are in your business journey.
Megatrn

Anita is the GOAT

Greatest Of All Time - Anita is constantly dropping knowledge, sharing valuable insights and generously giving advice to all her listeners. I’ve followed and loved Wordfetti since discovering them over a year ago and was so excited Anita started sharing her talents via podcast as well.
Elzsndrs

So much to learn

These podcasts have been so informative and helpful!
Jess Ruhfus

Can’t wait for more episodes!

Anita is a gun and I can’t wait to tune in to her genius more regularly! GREAT podcast x